Insights is a real-time database of box office reports that’s extremely easy to use. You can view charts of top-grossing artists and research a specific artist’s past performances—all in one place.
If you book talent and host live ticketed events, Insights is an essential tool. It helps you mitigate risk for your shows, predict future ticket sales, set optimal ticket prices, and discover promising new artists.
“Insights is a very powerful tool with the potential to be a game changer for independent promoters and venues. We use it as a daily resource when evaluating our deals.”
Matt Beringer
Pabst Theatre Group
Ivy Moledoux
Civic Theatre New Orleans
Curtis McCrary
Kessler Presents
“Insights have become a lifeline for our business, we check it every time we make an offer and there’s constantly more and more data. Prism continues to innovate and help independent venues close the competition gap.”
Jason King
No one gets access to Insights unless they contribute.
The database is powered by a community of presenters who submit their data effortlessly via ticketing integrations and Prism settlement reports. This method of ingesting data not only simplifies the process for our partners, it assures that Insights is top of class with integrity, accuracy, and timing-data hits the charts upon settlement, or at most 48 hours after an event.
Stay informed on the latest artist trends and discover new talent with the Artist Leaderboard. Filter results by genre, venue/location, capacity, and date range to find exactly what you need. You can also check out the top-grossing artists from last week, last month, last year, or run a customized search like: “Top-grossing psych artists who have played all Midwest markets in the last 18 months.”
On my paternity leave last year I was privileged to have the opportunity to take a pause from the grind. In moments not spent with my second son, I found myself contemplating, “What is the biggest move we could make for the industry in 2025? What is the most important thing we could help with?”
Insights came from that brainstorm — when I was promoting shows 7 years ago, I was shocked at the lack of access to meaningful data available for making offers, especially considering this industry is built by people betting millions to make thousands. I’m proud to say that in its infancy, Insights is already helping with this.
A hope that I have with Insights over the long run: we help dramatically increase the number or shows happening around the country (and world). With an ever-growing pool of talented artists, and with more and more of the world becoming larger consumers of live music, EVERYONE in the concert industry should be progressing deeper and deeper into a world of abundance. Data can help play a part in this and assure that it lifts the industry up as a whole, as opposed to a small few companies benefiting when they have disproportionate access to key data.
With the digital experience encroaching more and more on our daily life and psyches, I believe people will desire rich, real world experiences more than ever. As a result, live music (and live events in general), will become one of the biggest industries on planet earth. Happy to play a small part in it.
– Matt Ford, Prism CEO
Q: How does data get passed to Insights?
A: We have an algorithm that determines when a show is settled, and automatically pulls the data in. Put simply, we pull in shows that are either marked as settled, or have updated ticket sales and are past 48 hours after a show played off.
Q: How is this different than other Reporting platforms?
A: Integrity. Insights cuts through all of the muck and will provide the most accurate reliable data by working with power users of Prism who are committed to accuracy because this is the information they settle off of. The fact that most of our settlement data is linked directly to a ticketing integration also provides another layer of integrity.
Q: Getting access to industry wide data is amazing, but will this benefit my competitors?
A: Our overall belief is that access to more data benefits the whole industry. Put differently, all participants will take 10 steps forward due to this incredible data. Yes, there will be situations where a competitor may benefit directly off of information you provide (1 step backwards). But at the same time, remember that you will also have the same opportunity because of the way we designed this program. Only partners that contribute a high volume of settlement data will get access to Insights, and we will police this. Put simply, we believe that any competitive disadvantage that results because of Insights, will be immediately balanced out by a competitive advantage you get in return, and the benefit of getting network wide data will deeply make this a net positive for all participants. And with that being said, please remember this is an opt-in only service.
